LeapFrog Enterprises, Inc.
LeapFrog Enterprises, Inc. designs, develops and markets innovative technology-based learning platforms, related proprietary content and learning toys, primarily for infants and for children worlwide. The company develops a number of learning platforms, including the LeapPad family of learning tablets, the Leapster family of handheld learning game systems and the LeapReader reading systems, which facilitate a wide variety of learning experiences provided by its rich content libraries, available in cartridge, print and digital format. It operates through two segments: U.S. and International. The U.S. segment develops, designs, sells and markets the company's multimedia learning platforms and related content, as well as learning toys, which are sold primarily through retail and distributor channels. The International segment is responsible for the localization, sales and marketing of multimedia learning platform and related content, as well as learning toys, originally developed for the U.S., sold primarily in retail and distributor channels outside the U.S. LeapFrog Enterprises was founded by Michael C. Wood and Robert W. Lally in 1995 and is headquartered in Emeryville, CA.