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Cost of Comfort TV Commercial 2013 -- BNY Mellon Wealth Management

Many investors continue to play it safe, concentrating their investment portfolio in traditionally conservative instruments. But they aren't calibrating the true costs and risks, which are only likely to rise in this changing environment. What's comfort costing you?

The Bank of New York Mellon Corp. video

Cost of Comfort TV Commercial 2013 -- BNY Mellon Wealth Management

The Bank of New York Mellon Corp. video

Invested in the World: A Fun Look at The Making of BNY Mellon's new videos

The Bank of New York Mellon Corp. video

Bank of New York's Arledge on European Bank Crisis


Gerald L. Hassell, Chairman, President and Chief Executive Officer
Gerald L. Hassell is Chairman, President and Chief Executive Officer of The Bank of New York Mellon Corporation, a global financial services company that focuses on providing investment management and investment services to institutions and high-net-worth individuals in more than 100 markets worldwide. As of June 30, 2012, the company had total assets of $330 billion and a market capitalization of $26 billion. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE:BK).
The company has 48,000 employees and is a worldwide leader in investment management and investment services. It has $27.1 trillion in assets under custody and administration, $1.3 trillion in assets under management and services $11.5 trillion in outstanding debt. BNY Mellon has consistently been ranked among America's Most Admired Companies, as compiled by Fortune magazine.
Since joining The Bank of New York's management development program more than three decades ago, Mr. Hassell has had direct management responsibility for the company's broad range of investment services businesses, including asset servicing and issuer, broker-dealer, treasury and clearing services, as well as operations and technology. He was named to The Bank of New York's executive committee in 1994, and named president and elected to its Board of Directors in 1998 and named Chairman and Chief Executive Officer in 2011.
Mr. Hassell holds an MBA in finance from the New York University Stern School of Business and a BA in economics from Duke University.
Mr. Hassell is also on the Board of Directors of Comcast Corporation. Until recently he chaired the Board of Visitors of The Fuqua School of Business at Duke University and now serves on the Board of Trustees of Duke University. In addition he is on the Board of Visitors of Columbia University Medical Center and the boards of the New York Philharmonic, the Economic Club of New York and the National September 11 Memorial & Museum. He is also a member of The Financial Services Roundtable and Financial Services Forum and is Vice Chairman of Big Brothers Big Sisters of New York.
Curtis Y. Arledge, Vice Chairman and Chief Executive Officer, Investment Management
Curtis Arledge is Vice Chairman of BNY Mellon and Chief Executive Officer of Investment Management, which includes the company's asset management and wealth management businesses. Additionally, Curtis is a member of BNY Mellon's Executive Committee, which is the senior-most governing body of the corporation.
Prior to joining BNY Mellon in November 2010, Curtis was the chief investment officer for fundamental fixed income portfolios at BlackRock, Inc. He joined BlackRock from Wachovia Corporation, where he was the global head of the fixed income division within the bank's corporate and investment banking group. He spent 12 years of his career at Wachovia, and had oversight for various business lines in the U.S., Europe and Asia, including leveraged finance, investment grade, global rates, structured products, corporate loan and commercial real estate portfolios, and financial institutions investment banking.
From 1993 to 1996, Curtis was a founding member of Mariner Investment Group, specializing in fixed income arbitrage trading. From 1988 to 1993, he was a fixed income portfolio manager at BlackRock. A graduate of Princeton University, Curtis began his career as an analyst with Salomon Brothers in 1987.
Curtis is a member of the U.S. Treasury Department's Treasury Borrowing Advisory Committee. He also serves as a director of Autism Speaks, the largest autism science and advocacy organization in the U.S.
Curtis is married with four children.
BNY Mellon Asset Management is a leading global asset manager and in the top 10 in the U.S., with $1.3 trillion in assets under management. It is the umbrella organization for BNY Mellon's affiliated investment management firms and global distribution companies. Each investment management firm has its own proprietary investment processes, and focused investment approaches for specific markets and/or asset classes. Collectively, BNY Mellon Asset Management's boutiques represent a great breadth and depth of expertise in virtually every major asset class and sector.
BNY Mellon Wealth Management, which ranks among the top 10 U.S. wealth managers with total client assets of more than $171 billion, provides wealth planning, investment management and banking services to individuals and families, family offices, and charitable gift programs through offices in 18 states and four countries.
Thomas P. (Todd) Gibbons, Chief Financial Officer
Todd Gibbons is a Vice Chairman of BNY Mellon and the company's Chief Financial Officer, responsible for the controller, treasury, investor relations, strategic planning, corporate development and tax functions, as well as its leasing businesses. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE:BK).
Prior to this position, Mr. Gibbons was Chief Risk Officer, overseeing credit, operational and market risk management of the company and The Bank of New York for nearly a decade. Under his leadership, The Bank of New York dramatically enhanced its risk profile in the years leading up to the merger with Mellon Financial.
He also served as CFO of The Bank of New York for almost a year prior to the merger.
Todd first joined The Bank of New York in 1986 and held top management positions in the capital markets business, including head of global treasury, with responsibility for asset and liability management, funding, money market trading, swaps and derivative products.
Prior to joining The Bank of New York, Mr. Gibbons was assistant treasurer at Handy and Harman, a leading refiner, processor and fabricator of precious metals.
He is a member of BNY Mellon's Executive Committee, the organization's most senior management body, which oversees day-to-day operations, and chairman of the company's Benefits Investment Committee. Mr. Gibbons serves on the board of managers of ConvergEx Holdings, LLC and board of directors of PHH Corporation (NYSE:PHH). He is also on the advisory board of Wake Forest University's Business School and the board of the Summit Area YMCA.
Mr. Gibbons holds a B.S. in Business Administration from Wake Forest University and an MBA from Pace University.

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