Sports Direct International Plc
Sports Direct International Plc provides sports, fashion and leisurewear clothing. It operates through four business segments: UK Sports Retail, International Retail, Premium Lifestyle & Others, and Brands. The UK Sports Retail segment includes the UK retail network of sports stores. The International Retail segment includes the group's international retail network of stores. The Premium Lifestyle & Others segment includes the premium retail businesses such as Republic, Cruise and USC. The Brands segment includes the group's portfolio of internationally recognized brands such as Everlast, Lonsdale and Dunlop. The company was founded by Michael James Wallace Ashley in 1982 and is headquartered in Shirebrook, the United Kingdom.