Whirlpool Corp. manufactures and markets home appliances. Its principal products include home laundry appliances, home refrigerators and freezers, home cooking appliances, home dishwashers, and room air-conditioning equipment, mixers, and other portable household appliances. The company markets its products under the brand names such as Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Bauknecht, Brastemp and Consul. Its geographic segments consist of North America, Latin America, EMEA and Asia. The company was founded in 1955 and is headquartered in Benton Harbor, MI.