Gap, Inc. is a global apparel retail company. It offers apparel, accessories, and personal care products for men, women, children, and babies under the Gap, Old Navy, Banana Republic, Piperlime, Athleta, and Intermix brands. Gap operates in the specialty, outlet, online, and franchise channels. The company operates its business through two reportable segments: Stores and Direct. The Stores segment includes the results of the retail stores for Gap, Old Navy, and Banana Republic. The Direct segment includes the results of its online brands, as well as Piperlime and Athleta. Intermix is also a component of the Direct segment. Gap was founded by Donald G. Fisher and Doris F. Fisher in July 1969 and is headquartered in San Francisco, CA.